Sunday, October 16, 2011

Pink October

So, first off let me apologize for it being so long since I have posted anything.

My new corporate job has really zapped the creativity out of me but every day driving to work I see and hear more and more things that just really bother me.

Being October, the country seems to focus some of it's attention on breast cancer. Yes, it's Breast Cancer Awareness month.
What does that really mean?
It means retailer, who for 11 months out of the year, don't really care about being aware that the estimate for 2011 was that there will be 230,480 (female); 2,140 (male) new cases of breast cancer and 39,520 (female); 450 (male) deaths.

But all around us we see pink. Home Depot and Lowes have pink tools and pink vacuums.
Car dealerships have pink blow up ribbon balloons in their windows and even grocery stores are saying "fill your cart for a cure."

How can they commercialize such an awful disease?

Giant food stores are saying they are donating to "breast cancer research" for certain items you buy. How much are the donating? Who are they donating to?

Brighton jewelry is doing the same thing, buy this and we'll donate. But none of them are saying to whom they are donating.
At least Subway says they are donating to the local chapters of the American Cancer Society.

But come on, car dealers? They are just trying to tug at some heart string so they can move cars before the new year model comes in.

I think this is disgusting and am actually avoiding companies who have no history of caring about the cause except for the month of October.

There are many companies, New Balance shoes, Energizer, and Bank of America, just to name a few. Have committed to support the fight against breast cancer 12 months out of the year, not just one.

So before you buy the bag of potato chips with the pink ribbon on it, do a little research and find out more about who the are and how thy plan on donating.

You want to donate to the cause, don't buy a product, send a check to the Susan G. Komen foundation, or your local chapter to the American Cancer Society.


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